Thanksgiving is over? It’s okay, because anytime is a good time to be thankful to your customers for their business. It’s important to have your employees write thank you notes to your customers regularly. It’s a great mood booster for your own people, because the good energy that comes from saying thank you has to go through the person saying it before it gets to the one receiving it.
It’s Not Just Business, It’s Personal!
You could make this your unique selling proposition, the company that thanks their customers in a personalized way for every order. Technology certainly adds an advantage; most businesses today are using social media to connect with their customers, and direct thank you emails in the customer’s inbox. However, letter writing is an ancient tradition since the beginning of time. Something that has lasted thousands of years is unbeatable and irreplaceable, and is not going out of style anytime soon. That’s why a handwritten letter delivered in person is still the best way to thank your customers.
To Be or Not to Be… Formal
Choosing how formal or informal you want to be in your communication with your customers has to be aligned with your vision for your brand’s emotional connection with your customers. Your letter falls anywhere between a formal tone for business clients, and a neighborly one for your Mom ‘n’ Pop corner store. It is recommended to use the first-person plural “we,” unless you’re the founder or CEO of the company, in which case you it’s preferable use the “I,” and sign the letter personally.
574 Hamilton Ave
Fullerton, CA 92114
g.wood @ email . com
November 27, 2016
Ms. Mary M. Johnson
2746 Edsel Road
Fullerton, CA 93632
Dear Ms. Johnson:
Thank you for choosing XYZ Stores as your preferred shopping center. You’ve graced us with your visits all these years and as a token of our appreciation, we are delighted to present you with 5 gift certificates for the Holiday Season for you and your family.
And because you are one of our most valued customers, please accept this cake, personally selected by our CEO, Jake Martin, with compliments from our bakery section. We hope you and your family will enjoy it.
Looking forward to see you again soon at our store, and wishing you and your loved ones Happy Holidays.