There is nothing better than sharing the holiday cheer with people who have had a major part in ensuring the success of your company – your customers. Writing to them to wish them a Happy New Year will bring you closer to them on a personal level which will eventually help your business on a professional one.
Writing a New Year letter to your customers is a simple thing, yet it brings compound benefits. Customers will appreciate this gesture; knowing that you took out time to wish them will make them feel you are there for them not only because they provide you with business but also because they are important to a company on a personal level.
As a business owner, it is your duty to keep your customers abreast of new promotions, deals or announcements and doing so through a New Year letter is a good idea -you will be killing two birds with one stone and reaping the benefits by simply contacting them. Your letter can begin any way you would like it to; you would want to keep your tone somewhat formal so that your letter appears professional and not fill it with fluff – while customers would love to know about business promotions and deals, they may not be too interested in your business visions especially in a letter that is primarily to wish them Happy New Year!
The following sample can help you write a New Year letter to your customers:
November 30, 2014
Mr. Henry Mitchel
901 Capurro Way
Sparks, NV 55421
Dear Mr. Mitchel:
As this year draws to a close, we at Pernod Ricard would like to wish you a Happy New Year and thank you for your patronage over the years. Our company would not have been this successful had it not been for the support that we have been provided with by our most prime assets – our customers.
2014 was a rollercoaster ride; we went through a constant turmoil of ups and downs but throughout each stage, you maintained your faith in us for which we are very grateful. As gratitude for your loyalty, we would like to offer you a free 6 month subscription of our monthly magazine which comes with a set of coupons that you can redeem at Pernord Ricard. This is our way of showing you that your support means the world to us.
We anticipate that the coming year will bring with it more in terms of mutual success. Pernod Ricard is committed to providing you with exceptional services and we will do our best to keep our service standards high in the next fiscal year as well.
654 Pequop Street
Sparks, NV 71112
Tel: (888) 888-8888